The Television Show Duck Dynasty - 2391 Words

We wanted to know how the television show Duck Dynasty became such a big part of popular culture especially in the field of merchandising. We looked through web articles about how the Robertson’s family created an empire, what visual merchandising is and its effects on Duck Dynasty merchandising, the politics they have encountered so far, and the stereotypes they have revised and created. We found that visual merchandising is one of the reasons the Robertson is so successful, and that politics don’t faze them; for they follow the Lord in all things. We also found that the stereotype of the country boy has turned to redneck and that beards is no longer just a symbol of masculinity but one of success thanks to the Robertson family and ZZ Top. Based on the findings we are able to say that none of these stereotypes are changing any time soon, or that the Duck Dynasty television show and its merchandising are going to stop making huge profits for a very long time in the fut ure. A Merchandising Empire: Duck Dynasty In the last decade there has been a major change in popular culture concerning the south and the subculture of rednecks. The cause of this change is none other than the reality television show Duck Dynasty. This show has not only taken television by storm, but also merchandising industries. Why and how Duck Dynasty has taken over popular culture? To answer both questions we are going to look at four different areas; subcultures supported by the show, how theShow MoreRelatedThe Impact Of Television On Our Future Generations1345 Words   |  6 PagesSummar, Alyssa Professor Cavender ENGL-1020 February 11, 2015 The Impact of Television on our Future Generations â€Å"People are sheep. TV is the shepherd.† (Jess C. Scott, Literary Heroin) This quote has more than one truth to it. In today’s society, we rely on television for entertainment, whether that be good or bad. Television acts as a positive as well as a negative influence. 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